More Tips To Instantly Increase Your Web Sales…
By: John Elder posted in Internet Marketing
Hello good people!
Today I want to talk to you some more about things you can do to increase the sales response of your web site.
I’m going to talk about one thing that every marketing person will tell you to do to your web site that will make more people buy your stuff.
Just because everyone gives this advice, doesn’t mean it’s bad advice…on the contrary! That thing is:
Add Testimonials
Yes, everyone says to add Testimonials…but are you doing it the right way?
In his Earth Shattering Book On Writing Sales Letters, Robert Collier calls this the “Proof of the Pudding”.
He says that…
“Statements we make about our own products can often be laughed at when WE make them, but when someone else makes them in the form of a Testimonial, they are believable”.
Hey, I idolize Robert Collier for a reason, he knew what he was talking about!
He further says that if you’re just starting out, you may not have any testimonials to put on your web site…
If not, then you should focus on getting them. How? Offer your product on a “Free Examination, no-money until you have tried it for a week plan”.
If you give away 20 of whatever you’re selling and tell the people they can try it for a week BEFORE they pay, and then follow up with them and get their testimonials, this can be a very powerful thing…
After the week comes up, you have to call them to get their payment anyway, right? Ask them for a testimonial at that time…
That’s a great strategy to use at any time (whether you need testimonials or not). And you can quickly get the kind of testimonials you need that way.
When using testimonials on your site put as much information as you can about the person giving the testimonial or else it’ll look like you made it all up.
I usually put the persons first and last name if possible, and a link to their web site. I don’t put their email address because people generally don’t like that.
Let’s assume for a minute that you are having trouble writing a persuasive sales letter for your product. How easy would it be to do something like this…..
sample sales letter…feel free to emulate it…..
Can You Help Me Out?
I’ve got a serious problem and you can help. I’ll handsomely reward you if you do…
You see, I just launched this great product X that does X….
The problem is…I’m brand new at this “selling” thing and I don’t really know where to start.
Everyone tells me I need testimonials or I’m going to have a hard time selling. The problem is, I just started…I don’t have any testimonials yet!
That’s where you can help me.
This product’s really great, and if you need (list problem your product fills), my product will blow you away.
But since I’m just starting out, I propose this….
Fill out the form below with your name address and phone number. I’ll mail you my product at no charge whatsoever.
I’ll wait a week or two and then call you. That will give you plenty of time to try the product out and get a feel for it.
If, at that time, you agree that it’s the best thing for (list problem your product solves) you’ll give me a testimonial about it that I can post here on my web site. You’ll also then pay the (price of item) by credit card.
If, at that time, you aren’t happy with the product, tell me when I call and I’ll thank you for your time and hang up. You can keep the product as my way of thanking you for giving it a try, and you owe nothing more…
My friends think I’m crazy to do something like this. They say everyone will take advantage of me just to get my product for free.
Well, that may be. But I just think that anyone that tries X will be so blown away by it, that they’ll be happy to pay the small price I charge.
So fill out the form below and I’ll rush you out a copy of X at my expense. I really appreciate your help with this!
Sincerely
YOUR NAME
How powerful would that be? How easy would that be for you to do? It doesn’t really matter what you’re selling, you can do something like this easily.
Will people take advantage of you? Generally no, you’d be surprised.
But so what if some do? So what if half do? Allocate 20 or so of whatever it is your selling and experiment with this strategy. Think of the hard costs to do this as an investment.
Even if you only just break even, the testimonials you get from the people who DO pay will be well worth the investment!
That’s all for today…have you signed up for Elder Academy yet?
-John Elder
The Marketing Fool!
