How To Get More Sales Per Customer…
By: John Elder posted in Internet Marketing
Hello Good People!
Today I want to talk to you about how to make more money per customer.
A wise marketer (I think it was Jay Abraham) once said, there’s three ways to make money in this world.
- Increase the number of your customers
- Persuade those customers to buy more initially
- Encourage those customer to buy from you more often
Today I want to talk a little about number 2, persuade those customers to buy more initially.
This is a powerful little tip that can increase your sales by thousands of dollars per year (but to appease the FTC let me just say that results will vary and that I make no promise of any exact sales figure etc etc etc).
I’m talking, of course, about the “bump” or “upsell”.
What is an Upsell?
Well, when you go to the grocery store and stand in the checkout line, you notice a row of candy and various crappy little things to buy.
Those are Upsells.
An Upsell is a product that you entice your customer with after they have already decided to buy the main thing you’re selling.
How does it work? Easy. You’re selling something on your web site. A person decided to buy and clicks on the “Order here” button. They fill out the order form and click the button to submit the order.
Here’s where the Upsell comes in. The next screen pops up and says something like….
“Thanks for your order…we will process it immediately and email you a receipt. I also wanted to tell you about this special offer of X dollars off our ebook about…..”
Get the picture? If the Upsell product you’re selling directly relates to the first item that the person bought, there is a HUGE percentage of people who will go ahead and buy the bump item too.
Your Upsell product should be something with a low cost for you to create, like a digital product, an eBook, a seminar download, etc.
Do the math yourself. If you have 2,000 customers per year and 20% of them buy a bump item that you sell for $20 that’s $8,000 more income than you would have had…all for no extra work on your part.
Need help coming up with a bump item? Check out my video course on the 7 techniques for creating killer Upsells at Elder Academy. Use coupon code Warrior to get a $40 discount today!
John Elder
The Marketing Fool!
