The Death Of Spin Text?
By: John Elder posted in Adsense
Hello good people!
Lot’s and lot’s to do today, so I’ll dive right in with today’s article.
So you may remember a couple weeks ago I started running tests to see if spun text was hurting my sites in the Google rankings. In the past all my thin sites features mostly spun text, that’s how I was able to churn out thousands of sites without creating new content for each of them.
Then Panda and Penguin came along and crushed my thin sites (and everyone else’s for that matter). Not one to give up without a fight, I started running tests out the wazoo to figure out what works now.
Two or three weeks ago I created essentially the same site that I’ve always used, but instead of spun text I put the same block of text on each page of each site.
The block was around 200-300 words and the only difference between each page/site was that I dynamically inserted the main keyword into the text in two places (one singular, one plural).
So for instance, the text would look something like this:
Welcome to our (singular keyword) website! We’re glad you choose to stop by! We’ve been on the net for a long time finding you the cheapest prices for (plural keyword) around. etc etc, blah blah blah
Before you get all bent out of shape…YES, I know this is duplicate content, and YES I know Google says that they hate duplicate content. But I never listen to what Google says, I let the data speak for itself and this is a test, after all.
Well some time has gone by and today I looked at the results.
I haven’t taken the time to run a full breakdown because I built 350 sites and it would take a long time to check them all…but just spot checking a couple dozen of those sites shows me that Google has indexed them well, and they’re starting to pull traffic and ad clicks.
In fact, they seem to be outperforming every other site that I have.
It’s too early to make a sweeping judgement call, but the results so far are very encouraging. Over the next month or so I’ll keep my eye on these sites and report back.
But it looks like this is the new way to go. Duplicate content be damned!
There will still be a place for spun text on my sites, for instance I’ve started spinning links throughout the pages… but I think the days of mass spun content are over.
Keep on building!
-John Elder
The Marketing Fool!
