Adsense Content Writing Guide

Hello good people!

I could NOT wake up this morning! It’s 9:30am and I’m only just now sitting down to my desk..and my desk is just in the room next to my bed! (it’s not like I have to drive across town or something)

Granted I was up late last night churning out about 100 new test websites, but usually I’d have a few hours of work under my belt by now. Oh well.

Today I want to talk about something that bothers a lot of people when it comes to building thick adsense sites – namely; content.

I love to write. I do it every day for my blogs, newsletters, site content, sales copy, etc. Sometimes when I’m done with work for the day, I’ll write some more in my personal blog just for fun. I know – crazy.

But I realize that most people don’t like to do it. It feels like school. No one liked to write papers in school (including me), and now that you’re an adult it’s sometimes hard to act like a student again.

And admit it, when you turned in that last research paper (or term paper) in school…didn’t you think to yourself:

THANK GOD I’LL NEVER HAVE TO DO THAT AGAIN!!

The only problem is, in order to build a highly lucrative thick adsense site on a budget, you’re going to have to write…and write a LOT.

You basically have two options when it comes to content creation. You can either:

• Write The Site Content Yourself
• Hire Someone To Write It For You

I know LOTS of people who hire others to write for them. In fact, most people do…at least eventually. But if you’re just starting out and you don’t have a decent budge (or ANY budget), hiring someone is probably not an option.

Why?

Let’s break it down. Just about the smallest thick site you can get away with (and still be considered a thick site) is around 150 pages. Content writers charge different prices but the fee’s range from around $3 per 500 word article for something that’s barely legible English up to $50 per 500 word article (or more) for an articulate, well researched, unique piece of content.

So for 150 pages you’re looking at anywhere from $450 up to $7,500 total and anywhere in between. Most people simply can’t swing that cost, even at the lower level fee range.

…writing the site content yourself. So how do you start? First of all…take a deep breath.

Don’t Panic.

Your writing doesn’t have to be good. Really.

It just needs to be done. Don’t try to create the great American novel. Don’t even spend a lot of time doing research. Just start banging out 500-700 word articles devoted to whatever keyword that specific webpage is geared toward.

If you’re talking about a specific product, describe the product. Discuss the benefits of using it and the many different features. Spend a little time giving your personal opinion of it and share some opposing viewpoints. Discuss the company that builds the product and what you think of them. And maybe talk about some different uses for the product.

From a technical perspective; use lots of whitespace. Don’t make your paragraphs too long (try to aim for two to three sentences per paragraph) and leave lots of space between paragraphs.

Every couple of paragraphs break things up with a bold header like the “Keep it Simple” line above. All these things will make your content easier to read.

Templates and patterns are good when you first start. You can use the same general template for every article you write, and that can really save time in the long run. A good template might look like this:

1. Introductory paragraph – tell the reader what you’re going to write about.
2. Describe three or four features of the product in a couple sentences or paragraphs each.
3. Write a couple sentences on your opinion and what other people say about it (amazon reviews are good to browse for that).
4. Conclusion paragraph.

Also whenever you write, imagine that you’re talking to a twelve year old child. Most people read at around a twelve year old level.

Writing is a function of five things. I like to call them the “golden five”, and they are:

• Repetition
• Repetition
• Repetition
• Repetition
• Repetition

People think of writers as artists, sitting in a coffee shop, maybe smoking cigarettes and thinking deep insights and transforming them into the written word.

That’s hogwash.

Writing is simply a function of practice and repetition. By that I mean, the more you write, the better you get.

So don’t worry about it. Just start writing. You’ll get better and better as you go along. You might build five thick websites before you start to get really good at it. Then you’ll look back at those earlier sites and cringe.

But you know what? It won’t matter. Because even with your original crappy writing, your sites will make money.

And that’s the real secret.

Keep on building!

-John Elder
The Marketing Fool!

John Elder is an Entrepreneur, Web Developer, and Writer with over 27 years experience creating & running some of the most interesting websites on the Internet. Contact him here.

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