Archive by Author
How To Convert Site Visitors Into Customers
Posted by John Elder
Hello good people! Today I want to talk to you about converting your site visitors into customers. Last week I got an email from a reader asking me this question: “I have a lot of site traffic, but none of the people that come to my site buy anything. What can I do?” This is […]
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What’s Your Unique Selling Proposition?
Posted by John Elder
Hello good people! I see it every day…my consulting clients ask me to look at their web site and tell them what I think. I look…and I look…and I can’t really tell what the point of the site is. Sure it looks good…nice graphics…nice copy…whatever they’re selling is displayed to good effect…but something is missing….something….important. […]
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Your Marketing Funnel
Posted by John Elder
Hello good people! It’s just before 6 a.m. this morning and here I sit here at my desk (steaming cup of coffee in hand) to write you today’s article. I hope you’ve had a good week, and are ready to dive right in… Today I want to talk to you about a fundamental marketing concept […]
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A Foolproof Marketing System
Posted by John Elder
Hello good people! Today I want to give you a Foolproof Marketing System that you can use to sell just about anything. Did you know that most people don’t come online to buy stuff…they come online to research stuff. It’s true…most people use the internet to look stuff up…read up about things they are interested […]
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The Art Of The Follow-Up
Posted by John Elder
Hello good people! Today’s article is just about the most important marketing lesson I’ve ever learned. It’s the follow-up. Did you know that most people, when presented with any kind of an offer to buy something, won’t buy the first time they’re offered something? That’s right, make someone the greatest offer in the world, and […]
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Back-End Sales Explained
Posted by John Elder
Hello good people! In today’s article I want to discuss something a little different than basic Internet Marketing. I want to talk about “Back-end Sales“. Most businesses I deal with are only concerned with one thing, and that’s promoting their web sites in order to get more sales. Of course, promoting your web site should […]
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Your Site’s Sales Copy (Part 1)
Posted by John Elder
Hello good people! Today I want to talk a little bit about site copy. Copy…that may be a new term for you. If so here’s a short definition. Copy is the text that makes up your web page. All the words you write…that’s copy. I could write volumes on writing copy. After all, copy is […]
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Your Site’s Sales Copy (Part 2)
Posted by John Elder
Hello good people! Yesterday I talked about your web site’s copy. Today I want to expand just a little bit on that. I talked about long and short copy. Basically I recommended long copy as opposed to short copy. Today I want to talk a little bit about long copy, how you should structure the […]
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How To Increase Sales With A Guarantee
Posted by John Elder
Hello good people! Today week I want to give you a quick tip that’s guaranteed to increase your sales conversion ratios. “Offer A Money Back Guarantee With Whatever You’re Selling” I’m stunned whenever I see a site selling something and I don’t see them shout from the heavens that they offer a money back guarantee! […]
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The Art Of The Upsell! (or) How To Make A Whole Lot More Money Per Sale!
Posted by John Elder
Hello good people! Today I want to tell you about a powerful method that you can use to increase the amount of money you make off of each new customer. It’s called the upsell – and it’s a very old marketing technique. An upsell is quite simple. Someone decides to buy your product, they go […]
