Adsense Website Ranking Tip
By: John Elder posted in Adsense
Hello good people!
Well, the weather turned cold again here in Chicago. I knew 70 degrees couldn’t last! This morning I woke up to the nice smell of burning tar and pitch.
Apparently they’re resurfacing the roof of the building next to mine and I fell asleep with my windows open last night only to wake up with a fumigated apartment!
Today I want to share a simple tip that you can use to help with your search engine rankings for your Adsense sites.
My Adsense plan involves creating hundreds, even thousands of web sites. The problem is, with so many sites, you simply can’t spend any time on SEO work.
It would be cost and time prohibited to engage in a linking campaign for every one of my thousands of websites.
At the same time, I rely 100% on search engine traffic to get people to my sites.
It’s a dilemma!
Fortunately I’ve discovered a solution, and it involves onpage factors that you can easily control.
The specific onpage factor I’m referring to this time is site freshness.
Google likes pages that have constantly updating content. Again, it’s completely impossible to continually add new content to every one of the millions of pages on the thousands of sites you’ll own.
The solution is to write a simple php script (often using curl – google it) to automatically scrape content from other sites (legally) and constantly update that info every time a page is updated.
Where do you scrape content from?
Well that’s for you to figure out…you should find your own sources. It might be twitter, it might be ebay, it might be google blogs, hell it can be just about any web site that offers free RSS feeds of their data.
Remember, RSS stands for Real Simple Syndication. It’s meant to be scraped. Just be sure to find a source that relates to your website. Twitter is a good place to start because you can pull in tweets by keyword on just about anything.
So be creative. Do something no one else does. Mash up several different sources of content so that it looks more original.
And make it a small percentage of your page’s overall content. I can’t emphasize that enough! I’d say no more than 25% of your content should come from external sources. That’s just enough to keep your site fresh in Google’s eyes, while also not pissing them off by not offering anything original.
I see sites that use 100% scraped content get deindexed all the time. They can do really well for a while…but the hammer always seems to fall eventually.
So what about mechanics?
Like I mentioned, I use php to do this. It’s curl feature makes it incredibly easy to grab 3rd party content and add it to your site seamlessly.
If you look around online you can find scripts that have already been written and are free to grab twitter posts, youtube videos, and all kinds of other things. Most can be used as-is or tweaked a little for your specific situation.
This is one of the many reasons why I recommend you learn to code php. You can always buy autoblog type programs that do this for you, but I recommend you stay away from those because if thousands of people all use them, then Google will see thousands of sites all doing the same thing.
I can’t tell you how many times I’ve seen Google round up similar sites like that, all using the same autoblog program, and mass deindex them all at once. It’s much better to write your own custom php code, or have someone do it for you.
Keep on building!
-John
The Marketing Fool!
