The Art Of The Upsell! (or) How To Make A Whole Lot More Money Per Sale!
By: John Elder posted in Internet Marketing
Hello good people!
Today I want to tell you about a powerful method that you can use to increase the amount of money you make off of each new customer.
It’s called the upsell – and it’s a very old marketing technique.
An upsell is quite simple. Someone decides to buy your product, they go to your order form, fill out their personal and credit card information, then click the submit button.
Their order is processed, and a thank you screen appears thanking them for their order.
Now most online business owners stop right there, and lose out on this powerful method to increase the sale.
Enter the upsell!
When that thank you screen appears, you should also have another offer waiting in the wings.
“Thank you for your purchase! If you are interested in product A, I know you’ll be interested in product B and as a bonus for purchasing product A, I’ll give you product B for 20% off if you order right now! Your Credit Card info is already on file, just click the OK button below and I will charge your account for product B and ship it right out to you!”.
That’s an upsell!
Often companies try to upsell you up to the same product. For instance “Thanks for buying our “Bofo Software”, for only $20 extra you can get our “Bofo PRO Software”, which is the same as the regular bofo software you just bought but has these 6 ADDED feature that I know you’ll love”
Get it?
Hey, if a person has decided to buy something from you already, you can often get them to keep spending right away.
Supermarkets do this by offering candy and magazines at the check out line. Those are nothing more than upsell products!
Ever tried to order something from an infomercial on tv? These people are geniuses at the upsell. You call in to buy the buns of steel video and they end up selling you the video, work out book, work out dumbbells and nutrition guide. It’s great!
Call an order something from an infomercial sometime just to study their upsell techniques. I do this all the time, and I always learn something useful from it!
The fact is, if you aren’t offering an upsell, you’re missing out on sales.
I’ve created a video course that teaches the 7 techniques for creating a killer Upsell over at Elder Academy. Check it out here. Use coupon code warrior to get $40 off today!
That’s all for today. See you next time!
John Elder
The Marketing Fool!
