What’s the Best Keyword Tool?
By: John Elder posted in SEO
Hello good people!
If you’ve been in SEO very long, you know that keyword research is like 95% of the whole SEO game. Pick the right keywords and you’re most of the way to driving massive traffic to your site.
But how to pick the right keywords? That’s where the art of SEO comes in, unless you cheat like me!
Most site owners have a clear idea of what keywords they want to be listed under. They have no REASON to want to be listed under those keywords, except a vague “feeling” that tells them that those keywords are important.
Let’s take myself as an example. I run MarketingFool.com and want to make it the premier web site on the Internet to learn SEO. Without any sort of research, you might be inclined to think that I’d want my site to be listed under the keyword “SEO”.
After all, the Google Keyword Research Tool says that there are over 5 million searches each month for that keyword!
But I know better! Marketingfool.com is pretty awesome…but there’s no way that I can get my site listed under that phrase until I build the site up and make it WORTH being listed under that keyword. Plus I’ve got to beat out all those other SEO sites (who really know what they’re doing and have been doing it for longer than my site has been around – meaning they have more people linking to their site than I can expect to have for months).
So what should I do?
I, like every other web site owner, should focus on long tail keywords that have little to no competition. Keywords that get searched for a few thousand times per month that other site owners have ignored.
If I can string together 10 or 20 of those keywords, each getting around 2,000 searches each month with hardly any other sites trying hard to get THEIR site listed under them…well do the math…20 keywords at 2,000 searches each equals 40,000 potential site visitors. If I can snatch a top 3 listing under those keywords (which shouldn’t be hard since other sites aren’t really competing for them), then I can expect at least half of those visitors, and probably a lot more than half.
Which would mean 20,000 people coming to my site each month, all at no cost to me. Sure 20,000 isn’t all that much, but it’s a good start while I beef up my site and work on getting serious inbound links so that I can start to compete for that 5 million searched SEO keyword.
So how do you FIND those 10-20 long tail keywords that get searched for a few thousand times per month but don’t have much competition?
Well, there’s where I cheat.
You can find long tail keywords and their search count by using the Google keyword tool for free. But it won’t tell you how competitive each of those keywords are or how easy it would be to get your site listed in the top 3 search results for each one.
I said that I cheat, but I don’t *really* cheat, I just use some software to do it and it’s so easy that it FEELS like cheating.
The software I use isn’t actually an SEO tool….it’s a niche affiliate marketing tool…it’s supposed to help you find easy to dominate marketing niches. But it’s keyword utility does exactly what I need it to in order to learn which keywords are going to be easy to get ranked under.
In fact, I don’t even use the rest of the software, I don’t even know how to use it….I just use the keyword utility to find keywords that other site owners aren’t competing for.
I’m a little hesitant to share the name of the tool because it seems like when lots of people start using a tool the effectiveness seems to decrease…but in my experience people rarely pull the trigger and put things into action and profit from them….so chances are you won’t go buy the tool anyway so I’ll be safe.
The name of the tool is the Micro Niche Keyword Finder and it’s a little pricey ($97 I think).
Think of the example I made above. Say 20,000 of those searchers came to my site, and suppose I was selling a $49 ebook on my site. Let’s say that half of one percent of those people bought my ebook. If my math is right, that’d be about 100 buyers of a $49 ebook. That’s $4,900 bucks. Ask me if spending $97 to buy a piece of software that shows me keywords that will bring in $4,900 a month in sales is worth buying? Yep.
Internet Marketing and SEO isn’t really all that much more complicated than that. And the Micro Niche Keyword Tool is the only paid keyword tool I use. I don’t need anything else.
What keyword tools do you use? Comment below….
-John Elder
The Marketing Fool!
