SEO – How To Learn SEO Correctly For Free
By: John Elder posted in SEO
Hello good people!
I talked yesterday about the difficulty finding legit SEO advice, and how it’s hard to know just who to trust in the land of SEO gurudom.
Today I want to expand on that and talk about what to do if you are an absolute beginner in SEO. How can you learn SEO when you don’t know who to listen to?
It’s a problem, but I think I’ve got the solution.
Head over to Google and download their own guide to understanding SEO. From the main webmaster center home page there’s a link on the right that says “Webmaster Guidelines”, click that. Then on the right hand side of the next page, click the link that says Search Engine Optimization which will start to download “Google’s Search Engine Optimization Starter Guide” in pdf format.
Google originally wrote that guide for their own internal use, to give to their own new employees to help them quickly get up to speed and understand how Google works. It turned out to be so helpful that they decided to let anyone read it. So read it!
Read that guide and you’ll have a very solid beginner’s understanding of SEO. Better yet, you’ll be able to use that knowledge to start to gauge other SEO guru’s, to tell whether they are spouting gibberish or telling you something important and relevant.
Even better, at the bottom of the guide is a list of links to other Google resources where you can learn even more about SEO. Just go through the list, read everything you can. Once you devour all the helpful learning resources that Google offers, you’ll be well equipped to venture slowly out into the exciting world of SEO.
Then it’s just a matter of getting your feet wet and putting to use the things you’ve learned from Google. Once you start, you’ll run into tricky problems, you’ll encounter things that don’t make sense, or you’ll want to learn more advanced techniques. It’s THEN that you venture out into Guru world and start to learn from others. Heck, it won’t be until then that you even know the right questions to ask. But with your solid background gleaned from Google’s guides, you’ll already be head and shoulders above 90% of the weak SEO “guru’s” out there.
What are some of the resources YOU’VE used to learn SEO? Comment below…
-John Elder
The Marketing Fool!
