How To Create Infinite Content Pages

Hello good people!

What do you know, mid 40 degree weather in the middle of December here in Chicago! Trust me, I’m not complaining, but I’m starting to wonder if this isn’t a herald of the end of the world or something! We should be knee deep in snow by now! I can’t complain though…

Earnings are chugging along nicely. Yesterday brought in $108 in Adsense revenue and $27 in amazon commissions (off 5 items purchased for $383). That’s a daily total of $135, and I’m pretty happy with the continued pre-panda earnings I’ve been seeing.

Yesterday I talked about the basics of How to spin content. Today I want to talk about the next step, using wordpress to generate unlimited pages of content.

I’m just going to talk about this concept in general today, and tomorrow I’ll talk about the actual code modifications you need to make in wordpress to get this to work.

Let’s break it down

Before I get started, I want to talk about the general strategy we’re talking about here. If you’ve been reading my blog for a while you probably already have a good idea of my strategy, but for all you newbies who may have just started reading, my strategy is pretty simple:

• Create one article
• Spin the heck out of that article
• Use that one spun article to create thousands of pages on each website automatically, with each page focusing on long tail keywords
• Churn out thousands of these sites using the same templates

I use php and simple html templates that I created myself (for a number of very good reasons), but most people want to just use wordpress.

Fortunately there’s a way to modify wordpress to do most of the stuff we need it to do, and it’s actually pretty easy.

The thing we’re most interested in is creating an infinite number of webpages, with each of those pages targeting a specific long tail keyword. Here’s how you do it (generally speaking, I’ll get into the nitty gritty details and talk code tomorrow).

Basic wordpress installations

Whenever you install wordpress, several default files are created. You can log into your webhosting account via cpanel or ftp (I suggest you learn how to use ftp, it’s really useful).

Navigate to this folder on your account, it’s usually called the same thing on most webhosts; /www/wp-content/themes/twentyten

Twenty Ten is the default theme that comes with wordpress. If you use another theme, then you’ll need to look in that directory. For instance, if you install a theme called marketingfoolrocks, then you would probably look in the directory /www/wp-content/themes/marketingfoolrocks, you get the idea here.

Inside that directory you’ll find several default files. The one we’re interested in is called search.php

What is search.php? It’s a file that runs wordpress’s search page function. Most themes come with a search bar that allows people on your webpage to search for things on your blog. If you look at the bottom of this page, you’ll see my own search bar (it says “Search My Site”).

Go ahead and search for something…I’ll wait. Try “tacos” go ahead and type in tacos into my search bar and see what happens (be sure to hit enter!).

What happened? WordPress searched my website and took you to a page that said: “Sorry, no posts matched your criteria.”

What just happened here?

What did wordpress do? In effect, it just created a webpage about tacos on marketingfool.com! Completely on the fly. Think about it!

On that page it said “Sorry, no posts matched your criteria.” but what if we modified the search.php file and added our spin text article. Then told search.php to display that spun text instead of an error message?

Then, doing almost nothing else, you’d potentially have an unlimited number of pages on an unlimited number of items.

It’s hard to wrap your brain around this concept, and I’m not explaining it very well, but that’s the entire idea in a nutshell. Use wordpress’s search function to autmatically create an infinite number of pages. The URL’s for those pages will look like this:

http://www.marketingfool.com/?s=Tacos
http://www.marketingfool.com/?s=Burritos
http://www.marketingfool.com/?s=Nachos
http://www.marketingfool.com/?s=Fajitas

See the pattern?

?s=KEYWORD

just replace KEYWORD with whatever keyword’s your site is about, and whamo instant pages about those keywords.

Tomorrow I’ll talk about the actual modifications you need to make to search.php in order to get your spun articles in there so that you actually have some content to show google. In the mean time…

Keep on building!

-John
The Marketing Fool!

PS..if you liked this, or any of my articles, please share them on facebook, twitter, digg, or whatever social networks you like. Spread the word!!

John Elder is an Entrepreneur, Web Developer, and Writer with over 27 years experience creating & running some of the most interesting websites on the Internet. Contact him here.

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