Archive by Author
How to Start an SEO Campaign
Posted by John Elder
Hello good people! I get asked this question all the time, so I thought I’d write a quick little article about it. The question is: How do you start an SEO campaign? Generally there are two scenarios. You’ve got a brand new site or 2. You’ve got an older site that isn’t ranked well For […]
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What’s the Best Keyword Tool?
Posted by John Elder
Hello good people! If you’ve been in SEO very long, you know that keyword research is like 95% of the whole SEO game. Pick the right keywords and you’re most of the way to driving massive traffic to your site. But how to pick the right keywords? That’s where the art of SEO comes in, […]
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What’s the Point of SEO?
Posted by John Elder
Hello good people! It’s about that time of the year again. Yep, it’s almost time to decide where I want to spend the winter! I have friends in Vegas, and I thought I might like to head out there to beat the mid-west cold….but really, 3 or 4 months in Vegas? Would I gamble away […]
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Controlling Pagerank With The rel=nofollow tag
Posted by John Elder
Hello good people! With last week’s update of the Google Toolbar Pagerank tool, and since everyone and their mother’s are buzzing about it, I thought I’d write a short little article to give you a major tip to help increase your pagerank internally. Most of the time we focus on creating lots of backlinks to […]
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What is Anchor Text? And Why is it so bleeping Important?
Posted by John Elder
Hello good people! Anchor text…. oh anchor text… how we love you seo…uh, I mean so… One of the most important core functions of SEO that you must master to drive thousands of targeted visitors to your web site is the proper use of anchor text. What is anchor text? Wikipedia defines it as: The […]
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Is WordPress Blocking Your Site From the Search Engines?
Posted by John Elder
Hello good people! I’ll admit it….it took a while for me to come around to using blog software (I’ve spent 13 years creating my web sites using notepad and typing out raw HTML code dammit!), but now I live for wordpress! It’s just so easy to use! And WordPress is great from an SEO point […]
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Canonical: Another way to Beat Duplicate Content Filters
Posted by John Elder
Hello good people! Earlier in the week I showed you how to use your robots.txt file to keep Google from spidering parts of your site. And while that works, it may not be feasible for everyone depending on the specific architecture of your web site. For instance, you may have a shopping cart type reference […]
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Using Your Google Cache as an SEO Indicator
Posted by John Elder
Hello good people! Google Pagerank…oh how we love you. You’re a great guide for us lowly SEO fools. Many times you justified our jobs to clients, and sometimes to ourselves…. But Google is phasing out Pagerank, and have already removed it from Google Webmaster Tools. Is the sky falling? Is the end near? No! Pagerank […]
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Beating Duplicate Content with Robots.txt
Posted by John Elder
Hello good people! Yesterday I posted a video explaining the Google Supplemental Index (video removed) and how to get your web site out of it by tweaking your robots.txt file in order to keep Google from indexing certain duplicate pages on your web site. In this article I’m going to explain that in more detail. […]
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SEO Analysis – Tools of the Trade
Posted by John Elder
Hello good people! If you’re an SEO nut like me, you probably find yourself working under two main scenarios. One: you’re doing SEO work for your own site. Two: you’re doing SEO work for a client. In either case, you’re probably faced with two more sub-scenarios. One: you’ve got an old site that isn’t ranked […]
